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Deal Conversion Rates

What Is Deal Conversion Rate?

Deal conversion rate is the percentage of deals that closed compared to opportunities. It’s a useful metric for analyzing the effectiveness of both sales and marketing. It can also uncover reasons behind both closed-won deals and closed-lost deals during the sales cycle. Deal conversion rates are critical to measuring sales efficiency and customer perception of product value.

Deal Conversion Rates by Type

This visualization shows the rate at which deals of varying types converted in April 2020.

Deal Conversion Rate Line Graph

This visualization shows the deal conversion rate from April 2020 to September 2020.

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