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September 24, 2020

The Magic Number: Revealing the Secret of This Key SaaS Metric

Your magic number can help you understand how efficient your sales and marketing engines are in a specific time period, and can tell you when to invest more or less in those engines

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Startup Success Requires a Clear View of Your Runway

Running a startup is like running a marathon—you have to plan your pace for the long haul or risk burning through your fuel reserves well before the finish line. In the startup world, cash is the fuel that gets you from one milemarker to the next. It’s vital to understand how long that cash will last so you can plan for your business’ next major milestone.

Joseph Garafalo
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3 min
min read |
September 24, 2020

Customer Lifetime Value: The Key to a Lasting Relationship

LTV tells you exactly what you need to know about how well your product is resonating with your customers, what you’re doing well, and which areas need improvement.

Joseph Garafalo
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5 min
min read |
September 24, 2020

The 7 Go-to-Market Metrics You Should Care About

Go-to-market (GTM) metrics are a beast to be conquered by any business. Which calculations give us the best indication of the health and direction of our business? What is our north star, by both department and the business as a whole, and are we all in agreement?

Steven Groccia
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5
min read |
September 24, 2020

Customer Lifetime Value: The Key to a Lasting Relationship

LTV tells you exactly what you need to know about how well your product is resonating with your customers, what you’re doing well, and which areas need improvement.

Joseph Garafalo
~
5 min
min read |
September 24, 2020

Startup Success Requires a Clear View of Your Runway

Running a startup is like running a marathon—you have to plan your pace for the long haul or risk burning through your fuel reserves well before the finish line. In the startup world, cash is the fuel that gets you from one milemarker to the next. It’s vital to understand how long that cash will last so you can plan for your business’ next major milestone.

Joseph Garafalo
~
3 min
min read |
September 24, 2020

Metrics that Matter Ep. 1 - Customer Acquisition Cost (CAC)

Customer Acquisition Cost is an extremely important metric for growing a sustainable business, but tracking CAC has been a notoriously difficult task. In this article, we'll explore how to calculate your CAC more easily & efficiently.

Joseph Garafalo
~
5 min
min read |
September 2, 2020

SaaS Eats Everything... Including the World of Finance

In this new era of financial technology, it’s essential for businesses to be prepared for the wave of change and opportunity that a growing financial tech stack has wrought upon the world.

Bijan Moallemi
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5
min read |
September 1, 2020

The Decline of ERP and the Future of Strategic Finance

In the 1990’s, the dawn of Enterprise Resource Planning (ERP) tools promised a new era of connectivity amidst a burgeoning influx of business software. In the 30 years since their invention, much has changed in the world of software—but unfortunately, not much has changed in the world of ERPs.

Joseph Garafalo
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5
min read |
August 21, 2020

Mosaic’s Guide to Headcount Planning

Good headcount planning practices matter — now, more than ever. As every company in the world faces challenging conditions and difficult decisions, efficient and intelligent headcount planning can help put companies in a better position to protect their business and their people

Brian Campbell
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5
min read |
August 21, 2020

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