Cautious Capital: 5 Growth Efficiency Metrics Every SaaS Company Needs Now
The SaaS industry has shifted from a multi-year era of "growth at all costs" strategies and highly available venture funding to a new era of cautious capital. This webinar will highlight the five most important SaaS growth efficiency metrics that companies need to track if they want to thrive in the months and years ahead.
About the Webinar
In the wake of an economic downturn, the most successful companies will be the ones that can strike the perfect balance between growth and efficiency. More than ever, SaaS executives and finance leaders have to focus on their unit economics and revenue growth efficiency metrics to show that they’re operating sustainably. This webinar will focus on the most important growth efficiency metrics to help your company thrive in an era of cautious capital — net dollar retention, LTV:CAC, the rule of 40, CAC ratio, and CAC payback period. For each, our experts will cover:
- Why the metric is a critical component of a SaaS growth narrative
- How to properly calculate the metric
- Benchmarks for healthy SaaS businesses and fundraising success
- How to properly visualize and tell a story around the metric
The Pitfalls of Sales Forecasting (and What to Do About Them)
Accurate revenue projections set the stage for the entire company-wide plan — which puts a lot of pressure on revenue and finance leaders to get it right. And yet, inaccuracies run rampant. This webinar will focus on the details of effective sales forecasting by walking through some of the pitfalls that lead to those inaccuracies.
Weathering the Storm: How to Navigate Through a Down Market
Navigating the down market as a SaaS company means striking the perfect balance between growth and efficiency. But that’s easier said than done. Watch this on-demand session to learn how finance can maximize its role as strategic partner and captain a company through rough market waters.