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Featured Customer

Journey to Funding Success

Landing additional investment to build a technology company is no walk in the park. Find out how Canvas shared its growth story to new investors with Mosaic. 

15 KPIs

Automatically calculated highlighting their growth

15 Min

To model multiple scenarios

$20M

In funding with the help of a powerful platform

Industry
Recruiting
Tech Stack
Quickbooks
Gusto
Salesforce
Company Size
50-100 Employees

Key Pain Points

  • Financial rigor for incremental funding
  • Complex scenario analysis & planning
  • Storytelling for board
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About Canvas

Canvas seeks to help companies build diverse teams with confidence. Their mission is to remove barriers and create access to make recruiting simpler and more equitable for everyone - including their own team!

“At Canvas we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product, and our community to flourish.”

While focusing on talent is their key priority, scaling to support larger more complex companies is also top of mind. To do so, Canvas had to hit the ground running with investors to tell their story of future growth.

Nailing their Growth Story for Additional Funding

In 2020, Canvas tripled its revenue, and headcount. As they scaled ARR, they knew they would come face to face with additional investment opportunities where a rigorous outline of their financial foundation and plans for growth would be tested.

Preparing for investor funding meetings is hard. It’s the round where rubber meets the road, where the promise and hope from Series A has to be met with numbers and projections that support milestones rooted in financial fundamentals. The process requires meticulous planning, multi-scenario analysis, and accurate business metrics that instill investor confidence.

The Canvas team needed a way to deliver their compelling growth narrative to investors. To succeed, they needed to run end-to-end financial planning quickly and accurately. This included building pro-forma financial statements, modeling complex scenarios around headcount, understanding the ROI on their sales and marketing spend, and the subsequent effect on CAC. They also needed a way to quickly package financial insights into fundraising materials to easily communicate their growth story.

“We needed a way to provide compelling growth projections quickly and efficiently. Mosaic provided an all-in-one finance platform to help us drive clear and confident financial plans for investors."

Adam Gefkovicz
Co-Founder

A Strategic, Collaborative Finance Platform

Instead of relying on the traditional labor intensive process of creating and building scenarios in disconnected spreadsheets, the team took a more forward-thinking approach.

They integrated Mosaic, a strategic finance platform designed to scale fast.

Within days, Mosaic connected the team with real-time financial insights that allowed them to answer fundraising due diligence questions in seconds. The platform allowed Canvas to automatically generate key SaaS metrics supported by best in class visualizations. Using the Mosaic analysis canvas, Canvas was able to effortlessly share financials and KPIs with new and existing investors showcasing their mastery and highlighting their growth story.

Leveraging the power of Mosaic Planning, the Canvas team was able to plan for, and share the outcomes of multiple scenarios, satisfying intense deep dives with investors quickly and efficiently.

Benefits Experienced

Automation

Faster insights by delegating complex financial calculations to Mosaic analytics.

Scenario Modeling

Leveraged Mosaic planning to run multi-scenario analysis within minutes not weeks.

Better Visualizations

Accessed interactive, visually optimized financial charts to tell a clearstory to investors.

Investor Confidence, Funding Success.

Preparing for a funding round is hard, but with the right platform it can be much easier. Canvas has raised $20M in additional funding with the help of Mosaic to showcase their growth story and nail their financial plans.

The team avoided the pitfall of misleading financial narratives stemming from error-prone manual financial analysis. By prioritizing financial software designed to scale, they now deliver more robust insights to new and existing investors, a key step in building trust for the future.

“For us to land our additional funding and build trust with our investors, we needed a way to provide compelling growth projections quickly and efficiently. Mosaic provided an all-in-one tool to help us drive clear and confident financial plans for investors."

Mosaic and Canvas are working together to unlock new ways to scale their business to new heights. As Canvas continues to focus on attracting candidates from diverse backgrounds, Mosaic can help them attract more funding from diverse investors.

Canvas is now able to...

Quickly model different scenarios in real-time.

Report key business metrics like ARR, churn, and sales pipeline in seconds.

Present to investors anytime with accurate and elegant visuals.

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