How do you go from $1.75 billion in funding to shutting down your business six months after product launch? Just ask Quibi. While executives have been quick to blame the 2020 pandemic for the company’s spectacular crash, it wasn’t a freak health crisis that sank Quibi—it was a lack of financial fundamentals.

ARR and MRR provide certainty into total monthly revenue and is key to understanding the momentum across your entire customer base.

Your magic number can help you understand how efficient your sales and marketing engines are in a specific time period, and can tell you when to invest more or less in those engines

Running a startup is like running a marathon—you have to plan your pace for the long haul or risk burning through your fuel reserves well before the finish line. In the startup world, cash is the fuel that gets you from one milemarker to the next. It’s vital to understand how long that cash will last so you can plan for your business’ next major milestone.

LTV tells you exactly what you need to know about how well your product is resonating with your customers, what you’re doing well, and which areas need improvement.

Customer Acquisition Cost is an extremely important metric for growing a sustainable business, but tracking CAC has been a notoriously difficult task. In this article, we'll explore how to calculate your CAC more easily & efficiently.

Good headcount planning practices matter — now, more than ever. As every company in the world faces challenging conditions and difficult decisions, efficient and intelligent headcount planning can help put companies in a better position to protect their business and their people

Go-to-market (GTM) metrics are a beast to be conquered by any business. Which calculations give us the best indication of the health and direction of our business? What is our north star, by both department and the business as a whole, and are we all in agreement?